we are niché + shameka

Strategists, creatives + productivity ninjas who believe in building your business to work for you..

Our story really began the moment Shameka moved into my 1-bedroom apartment!

Spoiler Alert: We've been best friends ever since the day she moved into my room! We have always had so many similarities, from our passion for Christ, our type in men, and now our advocacy for women in entrepreneurship. 

We have learned how to build luxury legacies and kept our friendship in tact along the way!

we had no idea at the time... 

That our collegiate friendship would lead us to kids, husbands, businesses that we love dearly and an affinity to productivity and aesthetics. I don't know about you but I will buy something from someone just because I love the way it looks! You too?

Because there is always so much going on, we've been forced to become masters at productivity. We have to make each hour that we can work on our business, count even more than the last.

Throwback!

Then It hit us. women everywhere are struggling to keep up with the very business they've created.

Our clients have all told us that they cannot believe how much we are able to get done in a day.

Our system is seamless and will add so many hours back into your business that you won't know how you ever survived without it before.

We have the one token advantage of actually practicing what we preach. We use the exact same system and approach to running our own business and so when it comes to systems, branding, design and ultimate productivity, we give you exactly what we give ourselves. Time!

Time is the exact thing we all want the most of and can never get back...

Time is money! We all know that by now and we all know we need to make time for other things in our lives. We need time to actually enjoy the money we set goals to make!

Streamlining, branding effectively and having web design that's actually automated and converts is just a click away. We use exactly this system in our business...

And now we're going to help you in yours.

All for you, all from one place. Creating a streamlined process that's automated alongside a branding suite that resonates, housed in the one place your client should fall in love with you first, your website!

xo, Niché + Shameka

"MAYBE it's time to enjoy the money you make"

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LATTE'S

we can't live without

INSECURE

OUR favorite show

NEW RECIPES

CURRENT HOBBY

CHRIST

PASSIONATE ABOUT

CHOCOLATE

GUILTY PLEASURE

all about

WE'RE ALL ABOUT

Women in business, good movies, good books, great clothes and great food!

we can't deal with

not about

Bad grammar, bad language, laziness and over-zealous, know it all's

Niché Caldwell

Known for her writing, creating and vision, Niché is a powerhouse with creating beautiful brands + streamlining for clients.

ceo + OWNER

Shameka Morgan

vp + strategist

With her savvy know how and ease for research, Meka is the go to for crafting strong strategies, coaching + consulting.

the dream team

Caroline + Phylicia

They know how to assist and plan but they also dominate in content creation, workflows + communication. 

the comm's team

WHERE TO NEXT?

The Brand Standard Podcast

The Brand Standard represents our lives + our brands. Building and enhancing women of God in entrepreneurship.

Listen in

Interview:
Niché + Shameka

Entrepreneurship is on the rise among black women. Even with lack of resources and mentorship...

REAd blog
Beyond 
the daily life

“They say nothing lasts forever; dreams change, trends come and go, but friendships never go out of style.”

— carrie bradshaw

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