Entrepreneurship

Turn Your Passion to Profit: Interview with Niché + Shameka

Entrepreneurship is a rising trend amongst black women. Even with a lack of resources and mentorship, black women are finding ways to start and run their own companies by any means necessary. The Caldwell Creative is owned and ran by black women who put their inhibitions and fears aside to push their passions to making a profit. We’re reflecting today on our whys and what’s when it comes to entrepreneurship. 

Niché:

What was your intention when you started The Caldwell Creative?

Niché: Honestly, I wanted to monetize what I’d been doing for years without knowing it. I had already branded and helped form 5 companies, learning a new platform to get them all online. I was learning client management systems and learning even more tools and resources and from that, I not only wanted to share my knowledge but allow women starting businesses after me, to cut the line and have a head start. 

Where do you see your company going on the next 5 years?

Niché: I plan to have The Caldwell Creative as the go-to company for every woman of color when they’re ready to take their concept to completion. When someone out there thinks of starting a business, I want them to think of us. That’s how strong I want my brand and business to be. I also hope to add an in house graphic designer, business manager, and office assistant. So, I want to grow for sure!

What’s your favorite part of entrepreneurship?

Niché: On a surface level, the freedom to do what I want, when I want is amazing albeit difficult. But in my business, for me, seeing the actual aesthetics of a brand come together is rewarding. I work hard on the meaning behind every choice and so to see it all come together and the clients become excited, rejuvenated and happy to work in their business, makes it worth it and fun. 

What advice do you have for other women just starting out in business?

Niché: There’s so much to say but first I’d say to do extensive research and understand the industry you’re joining. Your talent and your craft will only take you so far. You’ve got to learn the business and the tools of how to run your business before you can take on your first client or sell your first product. And as always, believe first and seek guidance from God. He put the desire in there for a reason so don’t forget why. 

Shameka:

What was your intention when joining The Caldwell Creative? 

Because it is a passion of mine to help clients successfully develop and/ or improve their business operations and establish themselves as the frontrunner of their division, it was a no-brainer to team up with Niche’, a creative who helps clients build cutting-edge brands and an distinctive online presence. It was the perfect opportunity to work along side my best friend helping clients cultivate their passions into profits while we do the same.  

How do you want the company to grow in the next 5 years because of it?

The plan is to grow and expand outwardly and internally while becoming a front-runner in our own division. Becoming the go-to company for women of color to come in as dreamers, but to leave as successful entrepreneurs.

What’s your favorite part of entrepreneurship? 

Having the flexibility to be there for my family, without having to sacrifice additional income and forsaking my dreams and passions. 

What advice do you have for other women just starting out in business?

Trust God and believe in whatever dream He has put in your heart to pursue. Write the vision, make it plain and keep the faith. The entrepreneurial journey is an adventurous one. It isn’t for the faint at heart and it’s important to know what it is you’re getting yourself into. Research, explore, talk to other entrepreneurs. You will need a strong prayer life, a great support system and a mentor. And you have to remember that faith without works is dead; you have to put in hard work, but in the end it’ll be all worth it. 

You can read more about Niché + Shameka over on the site!

To your continued success,

Niché + Shameka

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